This story goes back the earlier days of my corporate career, while I was working as a full-time auditor and working average of 16 hours a day for one of the prominent accounting, auditing, tax, and management consultancy firms also known as Big 4.

While in the rush of daily life and struggle I also had another struggle, a struggle for finding the perfect clothes for my taste and personality. The main idea behind these choices; building up an image and wardrobe. To achieve that goal, I was looking for clothes that must reflect and fit my professional business identity. Also, it would be nice for the sake of long hours of work the clothes I am wearing must be comfortable. On top of that I wanted to look stylish, effortless and a little touch of luxury would not hurt.

Then here comes the technical issues. I couldn't find a product with a good collar depth, a suitable length that would fit my torso, without high slits, with high quality fabric, and elegant design. Lack of non-luminescent silk blouses certainly did not help.

In 2011, I decided to end my corporate career. Monist was founded in the same year. I had no experience in the textile industry. I just knew what I wanted, what a working woman needs. There were 4 main elements:

- Quality fabric

- Quality finishing

- Usable design

- Affordable price